NOT GENERATED. DIRECTED.

An independent creative practice based in Old Montreal, working across editorial, branding, art and emerging technology.

Led by award-winning Creative Director Anna Minzhulina, the studio develops concepts, visual identities, publications and creative campaigns for clients seeking original thinking and distinctive execution.

Combining hands-on design with creative direction, the practice draws on a flexible network of collaborators and emerging technologies as needed.

Our approach begins with the idea. The medium follows—whether design, photography, illustration, film, writing, AI or a combination.

Anna brings nearly two decades of experience in editorial design and creative direction, with work for Maisonneuve, Maclean's and Experience, alongside projects developed for Hudson Yards, Fairmont and enRoute. Her work has received a National Magazine Award Gold for Best Art Direction of a Complete Issue.

She holds a Master's in Design and Computation Arts from Concordia University and serves on the Board of Directors of the National Media Awards Foundation.

We are goddamn creative, innovative and professional.

For projects and collaborations: hello@annaminzhulina.com